The drab utility fashions of the Second World War gave way to bright new styles and colours in the 1950s - and one Hartlepool store lead the way.
“Binns’ fashion shows proved hugely popular with post-war shoppers, who were fed up with dull designs,” said Mail photo archivist Susan Swinney.
“Generations of townsfolk had ‘shopped at Binns for everything’ and, once rationing ended, fashionable clothes were a top priority.”
The original Binns was started in Sunderland by draper George Binns in 1807, but it would take more than a century for a Hartlepool branch to open.
The former Gray Peverell store, between Swainson Street and Stockton Road, was chosen - and Binns soon became a firm favourite.
“Many people were left saddened when it finally closed in 1992,” said Susan.
Binns fashion shows proved hugely popular with post-war shoppers, who were fed up with dull designs.Susan Swinney, photographic archivist for the Mail.