Hartlepool’s dedicated followers of fashion all shopped at Binns

A sale in the hat department at Binns in the 1950s.

A sale in the hat department at Binns in the 1950s.

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The drab utility fashions of the Second World War gave way to bright new styles and colours in the 1950s - and one Hartlepool store lead the way.

“Binns’ fashion shows proved hugely popular with post-war shoppers, who were fed up with dull designs,” said Mail photo archivist Susan Swinney.

The queue for entry into a sale at Binns in the 1950s.

The queue for entry into a sale at Binns in the 1950s.

“Generations of townsfolk had ‘shopped at Binns for everything’ and, once rationing ended, fashionable clothes were a top priority.”

The original Binns was started in Sunderland by draper George Binns in 1807, but it would take more than a century for a Hartlepool branch to open.

The former Gray Peverell store, between Swainson Street and Stockton Road, was chosen - and Binns soon became a firm favourite.

“Many people were left saddened when it finally closed in 1992,” said Susan.

Binns fashion shows proved hugely popular with post-war shoppers, who were fed up with dull designs.

Susan Swinney, photographic archivist for the Mail.
Binns Fashion Show.

Binns Fashion Show.

A model on the catwalk at a Binns Fashion Show in the 1950s.

A model on the catwalk at a Binns Fashion Show in the 1950s.