Arnold Schwarzenegger back to highlight termination of PPI complaints window in the UK

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Arnold Schwarzenegger has been enlisted by Britain's financial watchdog to help raise awareness of the termination of a deadline to make a complaint about Payment Protection Insurance (PPI).

The Hollywood giant turned politician will feature in a Financial Conduct Authority (FCA) television advert in which an animatronic model of his head is seen urging people to decide about making a PPI complaint before the deadline on August 29 2019.

Financial Conduct Authority undated handout photo of their new advertising that uses Arnold Schwarzenegger to help raise awareness about the termination of a deadline to make a complaint about Payment Protection Insurance (PPI). PRESS ASSOCIATION Photo. Issue date: Tuesday August 29, 2017. The Hollywood actor turned politician will feature in a Financial Conduct Authority (FCA) television advert in which an "animatronic model" of his head is seen urging people to make a decision about making a PPI complaint before the deadline on August 29 2019. The FCA's advert is aimed at prompting people to check if they had PPI and whether they want to make a complaint as the decade long scandal draws to a close. See PA story CITY FCA. Photo credit should read: Financial Conduct Authority/PA Wire

NOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture m

Financial Conduct Authority undated handout photo of their new advertising that uses Arnold Schwarzenegger to help raise awareness about the termination of a deadline to make a complaint about Payment Protection Insurance (PPI). PRESS ASSOCIATION Photo. Issue date: Tuesday August 29, 2017. The Hollywood actor turned politician will feature in a Financial Conduct Authority (FCA) television advert in which an "animatronic model" of his head is seen urging people to make a decision about making a PPI complaint before the deadline on August 29 2019. The FCA's advert is aimed at prompting people to check if they had PPI and whether they want to make a complaint as the decade long scandal draws to a close. See PA story CITY FCA. Photo credit should read: Financial Conduct Authority/PA Wire NOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture m

The FCA's advert featuring the Terminator star's likeness is aimed at prompting people to check if they had PPI and whether they want to make a complaint as the decade-long scandal draws to a close.

Andrew Bailey, chief executive of the FCA, said: "Our campaign aims to cut through the noise on PPI.

"We want to encourage people to decide whether to find out if they had PPI and whether to complain or not. Our message, and Arnie's, is 'do it now' and I urge people to make a decision before the deadline on 29 August 2019."

Over £27.4billion has been paid out to customers by high street banks since the FCA introduced rules for complaining about PPI in 2011.

PPI policies were mis-sold alongside loans, credit cards, store cards and mortgages mostly between the 1990s and 2010.

The campaign featuring will appear on TV, online and on outdoor advertising across the UK over the next two years.

The advert's production costs stand at £4.9 million and the campaign is being paid for by the 18 firms including banks, building societies and credit card providers who had the most PPI complaints.

The total campaign cost £42.2 million, which included £24.4 million on advertising spend, and £3 million on "partnerships, PR and social media customer service".

A further £1million was shelled out on legal fees, staff costs, contingency, while "agency fees" cost the FCA £3 million.