The sky above Hartlepool's Headland will be filled with balloons this evening in memory of teenager Ricky Tynemouth Harris.
The 17-year-old lived with his mum and stepdad in Northumberland but was a regular visitor to the home of dad Richard and stepmum Patricia in Hartlepool's Bruce Crescent.
He died when the Vauxhall Corsa in which he was a passenger left the A196 near South Farm, Choppington, at about 7.30pm on Wednesday.
The family will hold a balloon release in his memory on the Headland at 6.30pm this evening.
Patricia said the location had been chosen because of Ricky's love for the town's carnival.
"We chose the Headland because the Carnival was Ricky's favourite time of the year," she said.
"He used to meet all the girls there - he had a different girlfriend for every day of the week.
"We hope as many of his friends as possible will come down and join us this evening.
"Ricky's family are all devastated - Richard's brothers, Lee Bryson and Clint Bryson and all our friends have been very supportive to us all.
"Lee and his son Lee Jnr came with me and Richard to visit the scene of the accident and we were left blown over by the amount of flowers candles and messages left there.
"Tonight is going to be extremely hard for us and we will be grateful for all who knew Ricky to attend."