A Hartlepool shop which pledged to donate profits made to the family of Jacob Jenkins has raised more than £1,000.
Balloonies, in the town’s Murray Street, decided earlier this week to give all money made selling balloons for Jacob’s release back to his family.
After Wednesday’s event, which saw hundreds of people gather on Seaton Carew seafront, the shop has raised £1,300 through the sales.
Two-year-old Jacob, who choked on a grape at the town’s Pizza Hut restaurant last Friday, died on Wednesday just as the yellow balloons were sent into the sky in his honour.
He spent days in an induced coma in Newcastle’s Royal Victoria Infirmary.
Since his death, money has been pouring into an online donation page set up for Jacob, while floral tributes, cards, candles and balloons have been left both at Pizza Hut and Seaton Carew.
Balloonies will soon hand over the money to Jacob’s family.
To make your own donation to Jacob’s fund, which currently stands at almost £13,000, visit the Go Fund Me page here.