Advisor Hina is practising what she preaches

Hina Joshi will open her new company tomorrow.

Hina Joshi will open her new company tomorrow.

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A business advisor who has helped dozens of budding entrepreneurs into self employment is taking her own advice – by going into business for herself.

Hina Joshi will open the doors of her new company Mayvin Associates, based within the Novus Business Centre, on Peterlee Business Park, tomorrow.

I’m excited, nervous and scared, but then it wouldn’t be right if I wasn’t I’ve always liked a challenge and I felt that I needed to push myself.

Hina Joshi

The 43-year-old will offer a range of services including marketing, financial planning and management, business development, coaching, and business recovery planning.

Hina, from Sunderland, said: “I feel it’s the right time to launch my own company as there is definitely a gap in the market for someone of my expertise who is able to offer businesses more streamlined support across a number of key areas, which will enable them to develop their business growth and potential.

“I thought to myself, ‘start practising what you preach and go out there and do it.’

“I’m excited, nervous and scared, but then it wouldn’t be right if I wasn’t.

“I’ve always liked a challenge and I felt that I needed to push myself. I’ve got some work lined up already so I’m all good to go.”

Hina has 18 years’ experience with several organisations, most recently East Durham Business Service (EDBS) where she was employed in an advisory and marketing role.

She started her career in 1997 at Sunderland City Training and Enterprise Council as a marketing executive and four years later became a business advisor with Business Link Sunderland, which eventually amalgamated with Business Link Tyneside to become Business Link Tyne and Wear.

In 2007, that organisation evolved to become Business Link North East, for which Hina covered Tyne and Wear.

She then joined the business support team at EDBS.

“This area is often regarded as an employment and business creation blackspot but I know that’s not the case,” she said.

“There are more people than ever before pursuing a path into self employment and I am about to become one of them.”