SUPERMARKET chain Asda is to cut more than 1,300 jobs.
The move comes two months after the supermarket chain warned that 4,100 roles were at risk because of a need to reduce the number of back office jobs in favour of more customer-facing roles.
The retailer said that the changes were directed to keep up with “habits of supermarket customers today and in the future”.
ASDA chief executive Andy Clarke said: “Every supermarket must adapt to the intense changes in UK retailing or they will get left behind.”
ASDA said that the restructuring will place a greater empasis on online grocery shopping and in-store roles, while removing back office administration tasks.
The big four supermarkets, including Tesco and Sainsbury’s, have been facing stiff competition from discount stores such as Aldi and Lidl and high-end shops such as Waitrose.
•Asda could not comment on how the decision will impact stores in the Hartlepool, Billingham and Peterlee stores.