Former DJ’s training firm is a smash hit

BUSINESS UPDATE PIC LEAD FOR WEDNESDAY, JANUARY 4.

FORMER nightclub DJ Daniel Pettigrew is a nationwide hit thanks to his own training company.

Hartlepool-born Daniel, 55, started his working career as the DJ in the Gemini nightclub in town.

But the licensed retail trade soon beckoned and he joined Vaux Breweries in Sunderland.

Different roles soon followed, in bar and nightclub management, before Daniel became the regional promotions manager for a leisure company.

Daniel said: “It was a troubleshooting role to visit poorly performing venues nationwide and put them back into profit.”

Soon after, in 1997, he started up his own business called Daniel Pettigrew Training with his wife Alison, 47, who he met while he was working in Dumfries, Scotland, and who is a partner in the company.

The couple, who now have a nine-year-old son Oliver, developed the York-based company into a firm which delivers training courses all over Britain.

It has proved so successful, Daniel has won the Professional Trainer of the Year title at the National Innkeeping Training Awards, six years after lifting the crown for the first time.

The firm was also highly commended in the Security Training Award category of the awards.

He said: “We have many clients including Enterprise Inns, Barnsley College, Harrogate International Centre, Spirit Pub Group, S&N Pub Company, Tesco, and more.

“We do a lot of work with schools and colleges in confidence building, conflict management, and life skills to help young people find work and more experienced students get back to work.

“A big part of my work is taken up with business support, which is visiting businesses which are either struggling and in need of urgent help and some which need new direction and ideas.”

But this is not a man to rest on his laurels, despite his success so far.

He wants to open a cafe which will also double as a drop-in centre for anyone thinking of starting a business, anyone who wants to find out more about training opportunities, and anyone seeking “advice in a friendly environment.”

Daniel said; “Training centres are normally based on an industrial estate and I have seen nothing like the sort of thing that I am planning. I am also hoping to employ more people once I set that up.”

His mother Lucy still lives in Hartlepool and Daniel added: “I visit every few weeks or she stays with us to see her grandson.”

He currently has four office staff, and uses up to 40 trainers at 30 centres around the UK.