CHRISTMAS shoppers can now park for free after 3pm.
Durham County Council launched its free after 3pm campaign on Monday and will run it throughout December across the county, as well as on-street parking bays in Durham City.
The council has introduced the measure to help support businesses and make Christmas a little more affordable.
The authority is also supporting traders by offering free parking after 10am this Saturday, as part of the national Small Business Saturday initiative, which is being backed by the Sunderland Echo.
The grass-roots campaign highlights small businesses’ successes and encourages consumers to support them.
The day itself takes place on the first shopping Saturday in December each year, but the campaign aims to have a lasting impact.
Councillor Neil Foster, Durham County Council’s Cabinet member for economic regeneration, said: “We’ve been working with local businesses throughout the summer to look at ways of encouraging more people into our town centres.
“By offering free after three parking throughout December, we hope to provide a welcome boost to local businesses, as well as cutting the cost of Christmas for residents across the county.”
Further details on the location and opening times of all Durham County Council-owned car parks is available at: www.durham.gov.uk/parking.
Further information about Small Business Saturday is available at www.durham.gov.uk/smallbusinesssaturday, or www.smallbusinesssaturdayuk.com.
l The Echo wants to know what traders are doing to support Small Business Saturday.
Let us know what you’re doing by calling 501 7326.