A project to get Hartlepool’s businesses on the fitness trail has been launched.
A one-year programme is under way to encourage people to use active travel.
There is a really strong economic message behind it. By simply taking up exercise, there is a boost to business through lower absenteeism. There is less traffic congestion if more poeple are cycling to workTony Davison, Hartlepool’s sustainable travel officer
The town wide project will try to persuade staff to make more use of sustainable travel methods such as cycling to work.
The campaign has been financed by the central Government funding stream, the Local Sustainable Transport Fund and it has already started spreading the message.
One of its events was the Pedal Power Roadshow which was held at the Innovation Centre on the Queens Meadow Business Park where cycle shops got a chance to show their range of bikes available and there was advice on hand for cycling and from the walking charity Living Streets.
People also had a chance to try pedal powered car racing and a pedal powered smoothie maker.
But this is just one aim of the scheme, said Hartlepool’s sustainable travel officer Tony Davison.
“There is a really strong economic message behind it. By simply taking up exercise, there is a boost to business through lower absenteeism. There is less traffic congestion if more poeple are cycling to work.”
The programme continues tomorrow when Hartlepool joins in with the National Cycle to Work Day.
Hartlepool Council is leading the way by encouraging staff to forsake the car for a day, and bosses are urging business to join the initiative.
Anyone wanting to join in with Hartlepool’s Active Travel campaign can contact Tony via firstname.lastname@example.org or (01429) 523259