MEET the students who are showing real drive and determination.
Hartlepool College of Further Education’s foundation degree design students have been having a fantastic time while working on a creative project in partnership with Cooper Durham MINI.
The team got to promote the launch of the highly anticipated new MINI 5 Door which comes out later this month.
College bosses described the participation of Hartlepool college students as “a major coup”.
The link-up saw the Hartlepool contingency take on a brief which had a combination of tasks in it.
Part of the deal was for some of the students to design traditional poster adverts.
Meanwhile, the others had to come up with a concept which would be delivered to customers who took on the new MINI.
The idea of the concept was to encourage drivers to have a MINI Adventure or series of adventures with their new car.
College chiefs said the time-sensitive nature of the launch, with a “very tight” deadline, had given the students a significant insight into the fast-paced nature of the creative industries. Project leader and Hartlepool college design lecturer, Michael Thompson describes the partnership as “an unbelievable opportunity for students, working with such a high profile client like MINI UK.”
He said it was “an opportunity which most commercial creative agencies would envy. Our students have benefited massively from this commercial partnership, gaining invaluable industry experience they couldn’t obtain by any other means.”
The project also brought back memories for Hartlepool College of Further Education lecturer Richard Peacock who is a former designer.
Only a few years ago, he was involved in the design and development of parts of the revamped MINI interior such as the dashboard and storage elements.
The students got to exhibit their work within the MINI garage over the launch weekend, which has just finished.
Their work was also being sent directly to MINI UK so that it could be implemented as part of a live campaign, which has been described as “a massive opportunity for the students.
Bosses were also planning to exhibit the work within the college once last weekend’s launch had been completed.