Online boost for firm

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EMBRACING the world of social media is paying dividends for a Hartlepool tradesman.

Mally Day has more than 20 years’ experience as a plasterer working on domestic and commercial contracts across the country.

But the 37-year-old has rebranded his business as Day’s Damp Treatment and gone online to create inquiries and new business.

Mally said: “Traditionally, tradesmen rely on word-of-mouth to get new work. Social media sites do that so well, so it seemed a great way to get my name out there. I use it to tell people what I have been working on, posting pictures of my work and promoting any deals and incentives.

“I must have about 200 followers by now and they’re all potential new customers who can tell their own networks about me. It’s been a very positive start to the year and it all coincides with promoting the business online – it’s a great way of reaching a huge amount of potential customers.”

Day’s Damp Treatment specialises in plastering, damp-proofing and floor treatments but also partners with other local traders to offer building work such as extensions and garage conversions. The business has also recently completed a plastering contract for a number of pubs across the region.

But Mally said his quest to bring in new business inquiries was not limited to online networking.

“Generating new customers is all about selling yourself and getting your name out there – that’s true whatever business you are in,” he said.

“I have been attending a lot of the business networking events and that has been really useful for getting onto the radar of the housing associations, estate agents and property management companies.”