A business park has launched an innovative benefits scheme to reward resident companies and their employees.
Wynyard Park has issued each of its tenants with a reWards card that gives access to a range of discount offers from some of the most exclusive brands in fashion, health and beauty, retail, business and leisure.
Development manager Matt Johnson said: “The reWards scheme reflects our commitment to ensure that people get the very best out of their experience of working at Wynyard Park and that they enjoy coming into work every day.
“It is also part of our on-going drive to create a location that is much more than just a traditional business park.
“Our ultimate aim is to provide a unique environment where people feel that they belong to a community and are part of something special.”
The reWards scheme has been welcomed by Huntsman which is in the process of relocating its headquarters and research and development centre to Wynyard Park.
Roy Walton, the company’s business services director, said: “We see the scheme as offering our employees something that they did not have before we came to the business park.
“I am aware of a number of people who have already used the scheme and we expect that a whole lot more will as we approach the festive season.
“The discount on movie tickets is going down particularly well.”
The reWards scheme has involved Wynyard Park joining forces with some of the biggest-name retailers, boutiques, bars, restaurants, hotels and leisure attractions.
These include Alton Towers, Legoland, Go Ape!, Sunderland Empire, Madame Tussauds, Specsavers, Seaham Hall, DFDS Seaways, Hays Travel, Rockcliffe Hall, Hooker and Young, Springs, Wynyard Golf Club and Sharp.
“We are delighted to be able to offer the reWards scheme to our tenants, and we’d like to thank all our partners for their tremendous support in making this possible,” added Mr Johnson.
The scheme comes at a time when business is booming for Wynyard Park, which started out in 2005 and has since attracted more than £250m of private investment.
It is currently home to over 60 companies employing some 1,500 people.