HARTLEPOOL United will slash the price of season tickets to just £100 if they can get 4,000 fans to sign up.
That means the Pools faithful will be able to watch their team for as little as £4.34 per match next season – making Victoria Park the cheapest place to enjoy League One football.
The ground-breaking offer, which is unprecedented in England’s top three divisions, is being rolled out by the club as they bid to bolster attendance figures for the 2011/12 campaign.
Chief executive Russ Green explained: “We’re aware of the economic situation at present and know that people can’t always afford to come to the football.
“If we can hit our 4,000 target then we will be offering affordable football for the whole of the town and that will help turn Victoria Park back in to the fortress it once was.
“We know these are reachable targets if we all pull together – so if we all tell our family, friends, workmates or neighbours then we can achieve this.”
Pools have set three price bands based on the number of season tickets sold; £100 for 4,000 (sales), £150 for 3,500 and £200 for 3,000.
Season tickets will be available to order from Monday, May 9, with £100 payable at the time, and the deadline is Friday, July 15.
The initial payment will be used as a deposit should the club not meet their target of 4,000 sales.
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