STUDENTS have won awards in a prestigious national design competition contested by some of the top colleges in the country.
Art & Design students from Hartlepool College of Further Education have received awards as part of the Starpack Student Awards design competition.
The awards focus on combining a range of specialist creative disciplines including graphic design, branding, product design and packaging, backed by international household brands such as Britvic Soft Drinks, Kleenex, Heinz, Batchelors, The Saucy Fish Co, McDonald’s, Coca-Cola, Nestle and Kellogg’s.
The creative briefs are challenging with key considerations pertaining to visual aesthetics, material properties, environmental impact, efficient transportation, retail product placement and usability.
Hartlepool College of further education students Adam Evans, 19 from Hartlepool, and Jack Murphy, 19 from Stockton, have each received a Bronze Award for their creative submissions in response to a brief from Britvic Soft Drinks.
They were tasked with redesigning the packaging and branded surface graphics for Robinsons Squash’d, the pocket sized super-concentrated squeezy-bottled squash, to increase shelf appeal and product usability.
They were both highly commended by Britvic’s packaging design & artwork manager, Tim Lynch, for their creative intelligence and original thinking in response to the brief, creating a slim pocket flask and unique stackable solution.
He said: “Entering live competitions is essential to students creative development and commercial awareness, providing real life experience of an extremely competitive industry.”
Jack and Adam are invited to attend an official awards evening held on September 10 at National Space Centre, Leicester, where their creative work will be on public display.