THESE burly men got in touch with their feminine side as part of an event to promote awareness of male cancers.
Bearded Brian Woodmass and his colleague Harry Guttridge donned pigtails and cheerleaders uniforms as part of a health initiative at the Asda store, in Marina Way, Hartlepool.
Brian, a security guard at the supermarket, and Harry, who works in the store’s wines and spirits section, did not mind getting bewildered looks from stunned shoppers as it was all for a good cause.
Brian, from Billingham, and Harry, from Hartlepool, donned the girly get-ups to raise awareness of Everyman, the UK’s leading prostate and testicular cancer campaign.
Jordan Tate, who also works wines and spirits, dressed up as a bouncer for the “girls”, who entertained shoppers with dancing and cheerleading chants.
The store’s activities co-ordinator Joanne Tweddle joked: “They were absolutely gorgeous and are going to apply for the GB cheerleading team!”
She added: “We support the Tickled Pink breast cancer appeal with the ladies and Asda want Everyman to be just as high-profile because men tend to ignore health problems. “The three lads said they would volunteer to do something to get the men to realise they have got to do the same as women and examine themselves.”
Joanne added that a collection bucket that was passed round raised £178 for Everyman.
“The customers said they really deserved it for getting dressed up like that,” she added.
The lads’ stunt took place ahead of a series of other Everyman health awareness events to be held at the store, starting next month, which include nurses offering health advice, and further fundraising.
To find out more about Everyman, visit www.everyman-campaign.org