Hartlepool’s Camerons Brewery is toasting the success of a new beer created with British rock ‘n’ roll band Motörhead after it won an award for best newcomer.
The town brewery teamed up with the legendary rockers to make the Motörhead branded brew called Röad Crew.
The American Pale Ale, which only launched in December, has just scooped the title of Best Newcomer at the 2017 Carouser awards.
It earned the title after winning a public vote.
Simon Ritson, brand ambassador for Röad Crew, said: “It is truly amazing to have won this award considering the fantastic beers we were up against plus the fact the beer was only launched in December.
“We take even more pride that the award was voted for by the public and we really appreciate that the fans of Röad Crew took the time to vote for us.
“Röad Crew has received some amazing support since it was launched and we hope that this will be the start of many awards to come.”
The Carouser is a London-based drinks magazine and website that celebrates the rock ‘n’ roll lifestyle.
Its awards featured categories for best bands, bars, burgers and brewery.
Röad Crew was up against new beers including Robinsons Trooper Red & Black, Siren Brewery Caribbean Chocolate Cake and Tiny Rebel’s FrambUZI.
Since its launch, it has been exported to 11 countries with a further 15 countries including Denmark, France, Germany, Serbia, Slovenia and Sweden.
And it is due to find its way onto the shelves of 20 Tesco stores across the region this month.
The beer was named after the Motörhead fan favourite track (We Are) The Road Crew from the band’s 1980s Ace of Spades album.
Band members Mikkey Dee and Phil Campbell played a key part in its development.
It is golden in colour and is described as having a hoppy citrus and blackcurrant flavour and satisfying bitter finish.
Mikkey said ahead of its launch: “I’m proud to have been able to develop this beer with Camerons.
“We wanted this to be an exciting and refreshing brew which is for you, our Road Crew.
“It has been great fun working with the guys from Camerons on this beer.”
Camerons celebrated the launch of the beer at an event in London in January.
Motörhead frontman Lemmy Kilmister died in December 2015 at the age of 70.