HARTLEPOOL’s hospice is asking people to think purple for a new event to raise awareness and money.
Hartlepool & District Hospice is urging people to join in with its Purple Day as part of Hospice Care Week.
The hospice, based in Wells Avenue, is also teaming up with supermarket giant Tesco in Hartlepool to help generate awareness of the huge range of services it provides at an event at the Burn Road store on Saturday.
Fundraising managers say the Purple Day is a fun and easy way for people to raise much-needed cash for its services to people with life-limiting illnesses.
As many supporters as possible are being asked to wear something purple for the day of colour tomorrow and make a donation to the hospice.
Janice Forbes, community fundraiser at the hospice, said: “This is the first time we have organised a Purple Day and we are really looking forward to seeing the town turned purple.
“How people do it is up to them. They could wear a purple tie for work, a purple sock or hair band to school, or even dye their hair or beard purple.
Janice added: “We would also like people to share their purpleness on our Hospice Facebook page. Just key in Hartlepool and District Hospice into the Facebook search bar.
“Just think how much the support of businesses, groups and schools throughout the region could make for patient care.”
On Saturday, hospice staff and volunteers will be at the Tesco Extra store to talk to shoppers and provide information about its services.
Purple hospice ribbons and its 2015 calendar will also be on sale.
Hartlepool Ukulele Group will be there to provide entertainment.
Janice added: “We would like to thank Tesco Extra and the Hartlepool Ukulele Group for their fantastic support.”
Any school or business which would like to take part in Purple Day can contact Janice on (01429) 855536.
People can also make a donation of £1 by texting PURP13 to 70070.