CAMPAIGNERS have backed new calls for people to reduce the amount of alcohol they drink.
Balance, the North-East Alcohol Office, supports the recommendations set out by the Science and Technology Committee calling for people to have two days a week where they do not drink alcohol.
But the campaign group says increasing understanding of alcohol units alone will not solve the problems caused by alcohol misuse.
Colin Shevills, director of Balance, said: “While having at least two alcohol-free days a week is a sound recommendation, the report itself states that there is very little evidence that the guidelines have been effective at changing behaviour.
“While I’m not for one minute suggesting that helping people to understand units and limits is unimportant, we cannot rely upon education alone.
“The facts that alcohol is available at pocket money prices, that it is promoted to the tune of £800m a year and is available around the clock on almost every street corner are at the heart of our problem with drink.
“Less than a fortnight ago it was reported that David Cameron had instructed officials to draw up plans for the introduction of a minimum price per unit of alcohol to tackle the threat of excessive drinking, a move we applaud.
“This will make real inroads into solving the problems we face and I look forward to hearing more from Government on these proposals.”
In a bid to reduce the damage done by alcohol promotion, particularly to children and young people, Balance is calling on Government to introduce tougher regulations around marketing.
More that 2,000 people in the North-East have already signed a petition supporting this action.