A car dealer has teamed up with a local NHS foundation trust to support a new advertising campaign initiative - the first of its kind to be launched across the region.
Jennings Motor Group, which operates dealerships across the North East, has signed up to a six-month advertising contract with North Tees and Hartlepool NHS Foundation Trust, which serves around 400,000 people in Stockton, Hartlepool and parts of County Durham.
The aim of the campaign, which has initially been introduced at the University Hospital of North Tees in Stockton, is to promote the Motability programme available across Jennings Motor Group’s branch network.
The advertising campaign is already proving to be a success with a number of inquiries having already been generated, in addition to new customers being signed up to the Motability programme with Jennings.
Jill Wilson, group Motability specialist based at Jennings Ford’s dealership in Stockton, said: “We’re delighted to have teamed up with North Tees and Hartlepool NHS Foundation Trust and to launch the new Motability advertising campaign.
“Being given the opportunity to promote our products and services within the public sector, will allow us to reach a wide target audience.”
Commercial manager for North Tees and Hartlepool NHS Foundation Trust, Tony Wilson, said: “We’ve already seen an increase in the number of people contacting Jennings, so we know this type of advertising is effective.
“By carrying adverts, we can also support patient care by bringing in additional income.”
In order to qualify for a vehicle through Motability, customers must be in receipt of either the Higher Rate Mobility Component of Disability Living Allowance; Enhanced Rate of the Mobility Component of Personal Independence Payment; Armed Forces Independence Payment or War Pensioners’ Mobility Supplement.
In addition to being given the option of being able to choose a new car every three years and nominate up to two drivers, the Motability package also includes insurance, servicing and maintenance, full breakdown assistance from the RAC, free replacement tyres and windscreen replacement at no extra cost.
Customers can also take advantage of a number of additional services, including a Home Visit service for those who are unable to visit the dealership in person, in addition to an Adaptation service, which allows a vehicle to be specifically adapted to meet individual needs.