NHS campaign’s aim is all in the name

SUPPORT: Staff in the critical care unit at North Tees and Hartlepool NHS Foundation Trust are backing to the Hello my name is& project which was launched by Dr Kate Granger.

SUPPORT: Staff in the critical care unit at North Tees and Hartlepool NHS Foundation Trust are backing to the Hello my name is& project which was launched by Dr Kate Granger.

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A CAMPAIGN started by a terminally ill doctor has led to hospital staff in Hartlepool and North Tees taking up the cause themselves.

Staff at the North Tees and Hartlepool NHS Foundation Trust are supporting a campaign set up by a terminally ill doctor, which calls for all NHS workers to introduce themselves by their name to patients.

The trust is among more than 90 National Health Service organisations across the country which are backing the Hello my name is… project following its launch which happened earlier this month.

The campaign was set up by Dr Kate Granger, who is a hospital consultant who works in elderly care at the Mid Yorkshire Hospitals NHS Trust.

Kate, who has terminal cancer, became frustrated with the number of staff who failed to introduce themselves to her when she was being treated in hospital.

She ran a successful campaign on Twitter which had a huge effect on people.

It proved so successful, it led to nurses, doctors, therapists, at the trust supporting the project.

It went even further. Receptionists, porters, domestics and staff in many other roles also gave their support.

They have backed her calls to always say Hello my name is… to every new patient under their care.

The trust’s assistant director for nursing and professional standards Debbie Blackwood, and senior nurses for professional standards Claire Wong and Louise Samuel, have been leading the campaign at the North Tees and Hartlepool NHS Foundation Trust.

Debbie said: “The campaign is simple – reminding staff to go back to basics and introduce themselves to patients properly.

“Kate talks about this as “the first rung on the ladder to providing compassionate care” and sees it as the start of making a vital human connection, helping patients to relax, and building trust. “Feedback from patients across the country shows how vital this is to them, saying that the smallest things make the biggest difference.

Debbie said: “This campaign is about going back to basics and reminding all staff how important it is to introduce themselves to patients, as part of being compassionate and caring.”

The Mid Yorkshire Hospitals NHS Trust is classed as a Listening into Action (LiA) trust and its own launch of Hello my name is… was a catalyst for action in the Tees Valley.

Thanks to its inspiration, the North Tees and Hartlepool NHS Foundation Trust is now a member of LiA.