Workers at a Hartlepool store sign up to become dementia friends

Ian Walker Specsavers Hartlepool . Picture by FRANK REID
Ian Walker Specsavers Hartlepool . Picture by FRANK REID

An initiative to help people develop an understanding of dementia has got the backing of a Hartlepool business.

Specsavers workers nationwide are completing a dementia awareness programme.

By uncovering the truth about dementia it really opened my eyes to how at Specsavers, when performing our daily duties, we can all take a little time to support and care

Ian Walker, store director at Specsavers in the Middleton Grange Shopping Centre in Hartlepool

Ian Walker, store director of Specsavers in the Middleton Grange Shopping Centre in Hartlepool said: ‘Being more aware of dementia is an incredibly positive development for our team and our offering to customers. I have seen the impact of dementia at close hand and highlighting this disease is very important; the impact on families can be devastating.

“I always thought dementia was all to do with someone’s memory but it is much more than that. By uncovering the truth about dementia it really opened my eyes to how at Specsavers, when performing our daily duties, we can all take a little time to support and care.”

Dementia Friends is completed online and involves watching scenario based videos before a classroom session which builds on the skills.

Specsavers learning and development manager Samantha Jessop said: “By providing dementia awareness training we are taking necessary steps to equip all colleagues with the necessary skills to support all of our customers and continue to provide the same excellent service that we pride ourselves upon, regardless of the personal struggles any of our customers may be facing.”