Hi-tech scheme for pubs

Left to right, Chris Soley, director and general manager of Camerons Brewery and Kevin McDaid, managing director of Challenger Technologies

Left to right, Chris Soley, director and general manager of Camerons Brewery and Kevin McDaid, managing director of Challenger Technologies

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BREWERY chiefs have signed a deal to put a mobile phone interactive television system into pubs.

Hartlepool-based Camerons Brewery has teamed up with Challenger Technologies to become the first chain to put the Darlington-based firm’s ivuTV system into its pubs.

Chris Soley, director and general manager of Camerons Brewery, said: “ivuTV brings a whole new dimension to watching TV in the pub.”

The system is sports-based at the moment and works in a number of ways.

Publicans can use part of a TV screen during sports events as advertising space, so that it can persuade local firms and organisations to take out adverts on their specific TV screen.

But the system also allows the pub to offer interactive games and social media with its own customers, such as in-house competitions which the customers can access through their own mobile phone links to the TV.

Bosses say that way, the pub can hopefully persuade its customers to stay longer to see if they have won prizes.

Mr Soley said the cost of TV packages was one of the largest outlays that most pubs have and added: “This platform offers a range of options for recouping some of that cost and adding further returns on showing live sport.”

Non-sporting versions of ivuTV are also in development, for use in other venues where sports are not a key draw

Kevin McDaid, managing director of Challenger Technologies, said: “ivuTV is a brand new platform and we are very excited that Camerons have come on board to work with us to place it in its pub estate.

“The potential for this interactive social TV platform is limitless, with interactive and regular advertising, gaming, betting, and much more.”