SUPPORTERS of Bradley Lowery are proving they have the little fighter at heart after launching a campaign they hope will spread the word about his plight.
It is hoped that a heart-shaped gesture made with the hands will sweep the country and even further afield to show support for the two-year-old cancer sufferer.
Bradley’s supporters hope that every time people are seen making the gesture, especially on social media, they will immediately associate it with him.
Even England cricketers Tim Bresnan and Ben Stokes have got in on the act and campaigners are looking into Sophie from MTV’s Geordie Shore lending her support.
The idea was thought up by Mark Rycraft, manager of Hartlepool’s Middleton Grange Shopping Centre, who is a spokesman for Bradley Lowery’s Fight Against Neuroblastoma, and his friend Gary Thornburn, from Manchester.
Mark said: “The idea is to get clubs and other people doing the hearts and starting a trend so when they do it, people will know they are gesturing towards Bradley.”
A fund was set up to raise £500,000 for further treatment for Bradley, who lives in Blackhall with his parents Gemma, 31, and Carl, 30, and 12-year-old brother Kieran.
But a year after Bradley’s diagnosis, although just over £120,000 from various events held throughout Hartlepool and East Durham, there is still a long way to go.
Mark added: “We are trying to encourage people to donate a pound – so if 400,000 people see this, we will reach the target.”