READERS are today kindly urged to think of others with the launch of the Mail’s annual festive appeal.
Give a Little Gift has provided hundreds of under-privileged children with Christmas presents across the years.
This year, the Mail is running the campaign in conjunction with MKM Building Supplies in Hartlepool and it is hoped to be the best year yet.
Even recent economic woes have not prevented residents in Hartlepool and East Durham from donating scores of gifts.
The idea behind Give a Little Gift is simple.
Readers are asked to drop off unwrapped presents for youngsters less fortunate than themselves at the MKM base in the town’s Burn Road.
Don’t worry about breaking the bank.
Small gifts such as cuddly toys, perfumes, shower gels and selection boxes are just as welcome as any bigger presents.
We will then distribute your collection between official causes across town.
Mail editor Joy Yates said: “We value every donation made to the appeal and were overwhelmed at the amount of presents we received in 2013 after another difficult year for many people.
“The response showed once again just how thoughtful our readers are, and we hope as many people as possible will be able to support this year’s campaign.”
Among the groups we have dealt with in the past are: Hartlepool Women’s Aid, the Hartlepool Outreach service, Hartlepool Families First and Hartlepool Borough Council’s social services department.
Mick Sumpter, a director at MKM T Building Supplies Hartlepool, said: “The staff at MKM Building Supplies (Hartlepool) want to make a difference to under privileged and vulnerable Hartlepool children.
“We want to reach out to our customers, suppliers and the general public to support our children christmas gift appeal.
“Every child looks forward to the arrival of Father Christmas, but there are hundreds of children who maybe be waking up to nothing. Christmas should be special for everybody, particularly children and even more so for those who are going through a really tough time, for whatever the reason.
“As well as approaching our generous customers and suppliers, we also want to appeal to the general public.”
People can bring their gifts the town’s MKM branch in Burn Road on Monday to Friday from 7.30am to 5.30pm or Saturday morning 7.30am to noon.
For more information, ring the Mail on (01429) 239381 or MKM on (01429) 231500.