Tighter new guidelines on safe levels of drinking were today welcomed by an alcohol campaign group.
Balance, the North East alcohol office, has welcomed the Chief Medical Officer’s (CMO) recommendations which state people should not drink regularly more than 14 units per week. Pregnant women are advised not to drink alcohol at all.
And the advice also warns there is no safe levels of drinking.
The risk of a developing a range of cancers increases directly in line with consumption of any amount of alcohol, according to the new advice.
Balance director Colin Shevills said: “People have a right to know that alcohol is in the same cancer causing class as tobacco and the health risks increase even at low levels of consumption. Only by being aware can people make informed choices about how much alcohol they choose to drink.”
He added: “Industry self-regulation doesn’t work – the Government needs to introduce compulsory health warning labels on alcohol products and alcohol advertising and to adequately fund mass media campaigns which make it clear the risks people face and enable them to make informed choices.
“We know the majority of North Easterners back the introduction of health warning labels as standard on alcohol products.”
Maria Catterick, from the Foetal Alcohol Spectrum Disorder support group, also welcomed the news and said: “All children deserve the best start in life and no alcohol from conception and throughout pregnancy is a great foundation to achieve that.”
Dr Tony Branson, of the Northern England Cancer Network, said: “It’s vital that we continue to educate people on the health risks so that they can assess their consumption and, if appropriate, take steps to reduce how much they drink.”