TWO supermums have set off on a charity crusade to rake in the pennies for charity at the opening of another branch of their ever-expanding baby business.
Sisters Deanne and Lauren Malton, who own Babies Blessings, Sibling Shoes and The Pram and Bedding Centre, in Raby Road, Hartlepool, have now taken their empire across town to Oxford Road.
The duo are due to open another Babies Blessings store in the premises of the former well-known baby clothing shop Jack and Jill, on Monday.
And to coincide with the opening, the charitable sisters decided to try to raise as much money as possible to boost fundraising for this year’s Miles for Men event.
They are organising a raffle for the event, at which a life-size Mickey Mouse will be attending, and have already got some great prizes in the bag.
Deanne, 39, a mum of three who is expecting her fourth child later this year, urged anyone who would like to donate a prize to get in touch.
She said Babies Blessings has donated a £50 voucher and chocolate and wine.
Other donations are a £50 voucher from 23 Taxis, £20 voucher from Elite Blinds, free Sunday lunch from R & L’s Food Parlour, in Park Road, a voucher from Ann Summers, a gift basket from Fetal Attraction, in York Road, and a prize from Cards R Hudsons.
“We’re very excited to open the new shop and have the charity event, it’s all snowballing quite nicely,” said Deanne, who lives off Park Road, in Hartlepool.
“We chose Miles for Men because it’s recent and because it’s a very important cause.
“It’s also down to us noticing that more men are either shopping for baby products alone or coming along with their partners to choose things together.
“So we thought we’d pick a men’s charity to try to raise money for to coincide with the opening of the new shop.”
Deanne added: “The new shop in Oxford Road is the former Jack and Jill shop which has been used by people in the town for generations and has a really good reputation.
“We’re going to keep the heritage of the shop by selling the brands it used to sell, along with some newer brands. We’re trying to continue everything that was good about Jack and Jill and put our own stamp on it as well.”
Anyone who would like to donate a raffle prize can call Deanne or mum-of-three Lauren, 34, on (01429) 861414. Raffle tickets can be bought from Babies Blessings, in Raby Road, or Fetal Attraction, in York Road.
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