Scheme returns

Vicky Docherty from Sainsbury's at Bishop Cutbert launched the store's Active Kids campaign.
Vicky Docherty from Sainsbury's at Bishop Cutbert launched the store's Active Kids campaign.
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SCHOOLS, community groups and sports clubs could benefit from fantastic new equipment by getting involved with a supermarket’s annual scheme.

The Sainsbury’s Active Kids scheme is back for the 10th year, and shoppers at the Middle Warren store, on Hartlepool’s Bishop Cuthbert estate, can get involved.

All groups have to do is collect as many Active Kids vouchers as possible from the store before being able to trade them in for an array of state-of-the-art equipment.

This year the project has been launched seven months early, ahead of the changes to the school curriculum in September, when youngsters aged between seven and 14 are to be taught cookery.

As well as the numerous sports equipment on the list, more than 100 cookery and nutrition toolkits have also been added as part of the latest voucher exchange.

Shoppers at Sainsbury’s Middle Warren have until May 20 to collect their vouchers and the groups and schools that have sent them with an order form by Wednesday, July 18, will be entered into a prize draw, where one organisation will win their wish list – and have it delivered by Active Kids’ ambassador and Paralympic medallist Ellie Simmonds.

To celebrate the 10th anniversary of Active Kids, schools and groups can create a wish list of the equipment they would love to receive.

Springwell Primary School, in Hartlepool, is one of the organisations signed up the Active Kids scheme. The school collected 1,100 vouchers last year.

Headteacher Karl Telfer said: “Joining Active Kids has made a massive difference to our teaching of the benefits of a healthy, active lifestyle.

“We’re delighted by the support from Sainsbury’s customers, and it’s helped provide us with fantastic equipment and experiences, which will last us for several years to come.”

For more information visit www.sainsburys.co.uk/ActiveKids.