Shop owner Darren is a TV ad star

Darren Hornsey pictured in his Tower Street store.
Darren Hornsey pictured in his Tower Street store.
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HE might not be in the final five contestants on X-Factor - but a town businessman is still appearing on the television screens of millions over the coming weeks.

HE might not be in the final five contestants on X-Factor - but a town businessman is still appearing on the television screens of millions over the coming weeks.

In fact, fans of the ITV talent show might of caught a glimpse of Darren Hornsey when a new prime-time advert, which he features in, was shown during the commercial break at the weekend.

The 44-year-old who runs Leonards Electricals, based in Charles Dicken’s DIY Shop, in Hartlepool’s Tower Street, is quite used to watching himself on the television now.

He featured in another advert for Euronics electrical group earlier this year.

But his latest advert appearance, for the same company, is set to run all the way until Christmas.

As well as being shown during the break of X Factor, ITV’s Downton Abbey fans may also have caught a glimpse of Darren.

The dad-of-three joked that he is sat by the phone waiting for his call to go into the jungle for the current series of I’m a Celebrity Get Me Out of Here.

“I really enjoy doing the adverts actually,” said Darren, who lives in the West Park area of Hartlepool.

“I had a lot of fun last time and then they phoned me up and said they are doing another.

“I jumped at the chance, I even got a couple of members of staff from the Billingham and Spennymoor stores involved as well.”

Darren got the opportunity to feature in the adverts due to the fact his electrical business, which has stores throughout the region, is one of more than 700 in the country which are part of the Euronics electrical group.

He can be seen in the advert pushing a product on a trolley, walking down the street at the front of a large crowd and walking out of a customers house after delivering a product.

After Darren appeared on the screens of the nation when the first advert was shown back in April, he said he was inundated by texts and emails from people who had seen it.

But he said the response was small in comparison to when the advert was shown prime time on Saturday evening.

The dad of Amy-Leigh, 21, Gemma, 20, and Joseph, seven, added: “I thought I had a lot of messages after the last advert but that was nothing compared to this time.

“Joseph thinks I’m a television star!”