WOMEN can give their old bras a new lease of life and provide a boost to charity – and women in Africa.
Instead of binning any old unwanted bras, women are now being urged to drop them off in a bra bank at Bonmarché, in Hartlepool’s Middleton Grange Shopping Centre.
The store is taking part in a company-wide bra amnesty, collecting as many bras as possible and sending them off to women in Third World countries in Africa.
But is isn’t just the grateful recipients at the other side of the world who will be supported by the bra donations.
The charity, Against Breast Cancer, will also receive some money, based on the weight of the bras collected.
Shirley Lloyd, assistant manager at Bonmarché in Hartlepool, is now hoping dozens of bras are brought into the store.
She said: “It’s an easy way for women to support two causes at once.
“It’s the first time we have done this but we hope to have a lot of bras donated to us.”
“Obviously, the more bras we have donated the more we can send out to Africa.
“But that will also mean more money for the breast cancer charity.
“It’s something a little bit different but hopefully it will catch people’s attention to get involved.”