Students pick up top PR prize

Eva McLaine, chairman of CIPR International, presents Arianne Williams, Lauren Old and Hannah Lennox with their prize.
Eva McLaine, chairman of CIPR International, presents Arianne Williams, Lauren Old and Hannah Lennox with their prize.
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Three North East students have won a national competition.

Lauren Old and Hannah Lennox, from Peterlee, and Arianne Williams, from Sunderland, were named winners of the 2015 Douglas Smith Student Award to find the most talented PR students in a competition organised by CIPR International. (Chartered Institute of Public Relations).

Students were asked to develop an international public relations campaign about a contact lens.

They were instructed to either support or oppose the launch of such a product, paying particular attention to ethical considerations. The submission from the three University of Sunderland students was deemed to be the best.

The three received a cheque for £1,000 and a trophy from Eva Maclaine, chairman of CIPR International. She said: “These students are the future of PR and supporting and nurturing them is a key strand of the work of CIPR International.

“We are very pleased to be able to help them on the start of their journey towards PR.”

Sarah Pinch, President of the Chartered Institute of Public Relations CIPR and one of the judges, said: “I am delighted to be involved in the second year of the Douglas Smith Student Award.

“I’m pleased to recognise the work of the outstanding students who entered this award.

“It was a pleasure to read their submissions and be able to highlight the exceptional work of the students who won this year’s award.

“Their project was exceptionally creative, ethically sound, multiculturally relevant and took an international outlook.’’