BUDDING business minds re-branded Hartlepool during an innovative two-day college project.
Around 160 students took part in the enterprise days at English Martyrs RC and Sixth Form College in the town.
The 16 and 17-year-old budding Lord Sugar and Duncan Bannatynes took each other on in the project as they tried to beat their rivals to the prize.
The students were set a target of re-branding the town and had to pitch their ideas to an expectant judging panel.
Each group had to map out their ideas before designing a project and then showcase their own merchandise.
The judging panel was made up of Jo Cole, Hartlepool Borough Council’s tourism officer, Councillor Pamela Hargreaves, Hartlepool Borough Council’s portfolio holder for regeneration and economic development and Chris Butler, of Five Lamps, an organisation which aims to help people start out in business.
But after two days of hard work and a lot of deliberation, the judges could not decide between two groups.
It was decided that both Team Smiley Face and Team Renegade would be given the winning prize of tickets for this year’s Stockton Weekender festival.
Team Smiley Face was made up of Srinidhi Krishnamoorthy, 17, Abby Foster, 17, Lauren Morrell, 17, Emily Nicholson, 18, Emma Orley, 17, and Sophie Whitelock, 17.
The successful Team Renegade was Andrew Dovaston, 17, Imogen Grylls, 17, Clair Hewitt, 17, Holly Mason, 17, and Colm Simpson, 17.
Billy’s Team were given the Best Merchandise award and Team You Choose were selected for Best Teamwork.
Deborah Egglestone, head of business and enterprise at English Martyrs RC School and Sixth Form College, in Catcote Road, Hartlepool, said: “The work on display was of a real high standard.
“The pupils all worked extremely hard and that showed in the work which was on display.
“Some of the ideas were extremely creative and the judges had a tough job on their hands to pick the winners.”