Not very long ago, if you told someone you were vegan, they would look at you as if you were from Mars.
Not so any more.
These days major restaurant chains including Pizza Express, JD Wetherspoon, Wagamama, Harvester and Pret A Manger have vegan options readily available.
Even Nando’s and Toby Carvery have animal-free dishes on their menus.
In recent weeks Zizzi - already the first major restaurant chain in the UK to offer pizzas with vegan cheese - has added vegan bruschetta and a dessert calzone with dairy-free ice cream to its range.
Sainsbury’s, too, has introduced a range of new vegan products, including its own line of dairy-free cheeses made from coconut.
There really has never been a better time to go vegan.
But Animal Aid hopes to make it even easier, by offering special support to anyone who pledges to give up meat, fish, eggs, dairy and other animal products for November with its Great Vegan Challenge.
Anyone wishing to try this compassionate, environmentally friendly and healthy way of living can visit www.govegan.org.uk or call 01732 364546 to find out more.