New Year can be a bleak and lonely time for people with dementia and their carers.
Research shows that 44% of those in the North East mistakenly think the benefits of visiting people with dementia who no longer recognise them are minimal.
On the contrary, spending time with loved ones and taking part in meaningful activities can have a powerful and positive impact.
Our services enable people affected by dementia to stay connected and feel part of their community.
Visit alzheimers.org.uk/localinfo for more information or call 0300 222 1122.
Regional operations manager, North East,
C/o Westgate Road,