Research conducted for Orchid, the male cancer charity, showed that 62% of men would rather their partners checked them, that men are less confident at detecting testicular cancer than their partners are at detecting breast cancer, and that one in four men would rather tell their partner or mum than their GP that they found a lump.
Women play a vital role in the fight against male cancer.
William Gingell found out when he was diagnosed with testicular cancer, aged 17, after his girlfriend, Lucy, found a lump.
“I really owe my life to my girlfriend.
“It was her who found the lump in my testicle, and without her encouragement and support I know I would have been far too embarrassed to make an appointment with my GP to get it checked out.”
To encourage women to join in the fight, Orchid is collaborating with Ladbrokes Bingo on a new awareness campaign dubbed #ShesGotBalls.
Women are being encouraged to take selfies of their “ballsy” adventures, post them onto Twitter using the hashtag #ShesGotBalls and text SGBS15 £3 to 70070 to make a £3 donation.
Ladbrokes Bingo will donate an additional £1 to Orchid for each of the first 2,000 texts sent.
All selfies using the hashtag #ShesGotBalls will feature on Ladbrokes Bingo’s online gallery at bingo.ladbrokes.com/en/news/shes-got-balls
For more information on the campaign, please visit bingo.ladbrokes.com/en/news/shes-got-balls.
For information on the signs and symptoms of testicular cancer please visit yourprivates.org.uk.
James M Butcher,
Balcombe Place Stables,