GUS Poyet is eager to harness the benefits of the Stadium of Light crowd, to finally provide Sunderland with some home comfort.
The Black Cats have endured a miserable record on their own turf for more than a year after winning just four Premier League games on Wearside last season.
Sunderland are yet to take even a point at the Stadium of Light this time around after four successive defeats at home.
But despite that barren run, more than 40,000 have still crammed into the ground for three of those four league games and new head coach Poyet is eager to make the most of that unwavering support.
Poyet said: “I love these kind of supporters.
“The connection that you have with them is normally - touch-wood - very good.
“The fans are not stupid and they are going to see that with the way I support the club.
“I never forget about winning.
“Whatever you do, it doesn’t matter if you don’t win.
“But I’m sure the crowd can help us.”
In the long-term, Poyet is eager to entertain at the Stadium of Light and create a brand of football which Sunderland become renowned for.
But he realises that the most important factor immediately is to give supporters something substantial to cheer for by putting points on the board, with Sunderland cast adrift at the foot of the table.
“Slowly, I want to bring entertaining football,” added Poyet, who will make his home debut as Black Cats boss in the Wear-Tyne derby in 13 days.
“I think it makes them feel like the team is doing something special.
“It becomes a kind of identity for the club, but that needs to come with wins.
“It’s no good playing nice football, but not having any points.
“But in the long-term, I can promise them that they will see good football.”