10 reasons why local newspapers are important

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CYNICS would have you believe the newspaper industry is facing a challenging future.

Here are 10 reasons to think otherwise.

1 LOCAL newspapers are more than twice as trusted as any other media channel;

2 30.9MILLION people read a local newspaper every week, making it the most widely read print medium in Britain;

3 THERE are 1,100 local newspapers and 1,600 associated websites in the UK;

4 LOCAL media websites attract 62 million unique users each month;

5 11.5MILLION people read a local newspaper but do not read a national newspaper;

6 61 PER CENT of adults read a local newspaper;

7 MORE than 60 per cent of people act on the ads in local newspapers;

8 ADVERTISING on local newspaper websites is 77 per cent more likely to be believed and relied upon than advertising on other websites;

9 11.3MILLION more UK adults read a local newspaper (30.9 million) than listen to commercial radio (19.6 million).

10 LOCAL press is the most effective media channel for generating word of mouth conversations.

Statistics compiled by the Newspaper Society from a variety of leading market research and media survey companies.