A sweet victory

Students who took part in the East Durham College Apprentice-style event.
Students who took part in the East Durham College Apprentice-style event.

STUDENTS are enjoying the sweet taste of success after taking part in an Apprentice-style entrepreneurial competition.

Healthy cupcakes came out on top in the battle of the business ideas when two teams of students from the Peter Jones Enterprise Academy at East Durham College went head-to-head selling goods from a ‘pop-up’ shop at the Dalton Park shopping outlet in Murton.

The teams from the college, based in Willerby Grove, in Peterlee, had to come up with different ideas on products to sell.

One group, Sugar Coated, sold healthy cupcakes, while XYXY sold handbags created from recycled clothes.

Sugar Coated came out on top amassing a profit of £230 from the sales of their cakes.

The money raised from the sale of all the products is the start of the groups’ fundraising drive as they start to raise money to get to a Peter Jones Enterprise Academy end of year awards event in London in July.

Lecturer Jill Campbell hailed the exercise as a huge success and believes the task was a great experience for all students involved.

Jill said: “This was a fantastic opportunity offered to us through the space at Dalton Park and the task really gave the students the experience of creating a product and brand, setting up a store front and making sales.

“All the students worked really hard on the task and hopefully they will remember this experience throughout their time in the business sector.

“Also the profit raised through the task is a fantastic start to the fundraising that they are about to begin over the next few weeks.”

She thanked Dalton Park for its support.

Peter Jones, one of the ‘dragons’ on BBC2’s Dragons Den, launched the academy and other similar nationwide schemes last year. It offers the BTEC Level 2 Diploma in Understanding Enterprise and Entrepreneurship and BTEC Level 3 Diploma in Enterprise and Entrepreneurship.