Brazil is next goal for JDR

One of the JDR sheds.
One of the JDR sheds.

AN award-winning company is opening a new plant in Brazil as part of its plans to increase its export market.

JDR Cables, which was recently announced as the Hartlepool Business of the Year, has opened a new service and maintenance facility in the South American country.

The JDR facility will be the latest addition to the bustling port city of Macaé when it opens for business in the third quarter of this year. Bosses see it as an ideal location to build the company’s local presence and reputation, with more than 80 per cent of the oil produced by Brazil being linked through the port in some way.

JDR specialises in the design and production of subsea power cables.

The Brazilian market is seen by JDR as being critical to the globalisation of the business.

Chief executive Andrew Norman said: “The addition of a Brazilian facility is a significant step toward achieving our global growth strategy and a significant milestone in the company’s development.”

He said JDR’s technologies had “been at the heart of a number of significant subsea projects throughout the world.”

Mr Norman added: “The country is home to the largest offshore, deepwater operation in the world, which is JDR’s core expertise. Not only does this make it an attractive proposition, it is also the next logical step for us to service the growing global subsea sector.”

JDR Cables which has grown to become an employer of 160 people in town, was a double award winner at the Hartlepool Business Awards.

It won the overall Business of the Year title as well as the manufacturer of the year category.

At the time operations director Don Rosie praised the “local community spirit” which had helped JDR to develop as a team and a business.

JDR’s progression in Hartlepool has been so impressive, it has already won the Queen’s Award for Enterprise in International Trade in 2010, and can now add two more trophies to its collection.

Mr Norman said Brazil would help the firm to progress further.

He added: “Many of the challenges facing Brazil are similar to those we have overcome with clients in other parts of the world and as a result we feel confident that we can add real value to projects throughout the region.”