Hartlepool mum makes a splash in fashion with Vogue magazine

Anna Yuill
Anna Yuill

A MUM has made a splash in the fashion world.

Mum of two Anna Yuill has received coverage in Vogue magazine after launching her own online-only swimwear and beachwear boutique called MadLo&Co.



Anna, 33, who lives in West Park, Hartlepool, named the business after her daughters Madeline, seven and Lola, five.

The website stocks high fashion quality swimwear and accessories for both children and ladies.

Anna, a former PR and marketing executive, has been working closely with a brand called Le Mar, which is a Columbian brand sold in Miami and was able to use it to promote her site, in Vogue’s summer Beach Chic edition as the only UK stockist.

Anna said: “It really is a massive achievement to be mentioned in such a high profile fashion title such as Vogue and I am proud that the magazine acknowledged my site as prestigious enough to be included.”

Anna, who enjoys to go on holiday with her children and husband Brian Rostron, 35, who owns the Castle Eden Inn, was left frustrated by the lack of quality swimwear in the shops and so decided to combine her love for fashion and travel to fill a gap in the market.

“I like to travel at all times of the year, my brother Phillip lives in Miami so when I head to see him and it’s not swimwear season, I struggle to find things for myself and the children.

“There was never much in the shops and the stuff I did find was flimsy and it would never last,” added Anna who has travelled around the world since she was a little girl.

As the daughter of town business man Phillip Yuill, she holidayed often with mum Victoria, and brothers Phillip, 31, and Edward, 35.

“My dad worked really hard so we got to go on holiday a lot. We use to travel in a convoy with another family every year to the south of France and Spain. We used to drive down it was great.

“Holiday’s are happy times. I even love the airport”, added Anna who confessed to hating shopping for holiday clothes, which is one another reason she set up her own business.

“I hate trying on clothes in shops and would usually have to travel to Newcastle or Leeds to find good swimwear.

“Now with my website people can order online and try the swimwear on in the comfort of their home.”

Premium brands stocked not only tick the boxes with fashionistas, they are comfortable and long-lasting too.

She added: “It’s not just young women who want to look fab on holiday, people in their sixties are still wearing bikinis and looking good too.

“I have ranges that flatten the stomach and hold you in. And the children’s stuff can withstand being in the pool or sand all day.”

lFor more information visit www.madloandco.com