Black Friday and Cyber Monday - two of the biggest retail days of the year - are almost upon us again.
But how can you make the most of the deals you find in store and online on November 25 and 28?
Here's 3 ways to maximise your chances of getting a bargain to kick-start your Christmas shopping.
1. Use a price comparison website or app.
Sites such as www.idealo.co.uk, compare the prices of nearly all the big-ticket items on families' Christmas lists.
Prices for everything from the latest smartphone to top toys, games and other tech items can be scouted online to ensure the price paid is the best available.
Tip: Download the free idealo app before hitting the high street. Use the barcode scanner to see if your purchase is cheaper online.
2. Found a deal? Double check it.
While Black Friday and Cyber Monday do offer the opportunity to buy hot items at bargain prices, check that a deal really is a great deal.
Katy Phillips, consumer editor at idealo.co.uk, advises: "Don't be tempted to make impulse purchases on Black Friday without first checking what the market price is.
"The savviest shoppers will have a list of what they are hoping to buy in the Black Friday or Cyber Monday sales, as well as already having their desired price range in mind.
"This way, you're less likely to buy something 'cheap' on impulse only to then later realise it wasn't much of a deal at all."
3. Black Friday isn't the only option for deal-hunters
If the idea of battling the crowds on Black Friday is a daunting one, then fear not. There are bargains to be found on a wide range of gifts right up until the big day itself, especially online.
Once shoppers have their list sorted, visit idealo.co.uk and see which shop is offering the best price.
If the current best price is still over-budget, setting a price alert is a great idea, so you'll be the first to know when the price drops.