Iconic Hartlepool brewery hopes new corporate identity will bring more jobs

editorial image

HARTLEPOOL’S iconic brewery has revealed a new corporate identity – and it could mean more jobs.

And bosses at Camerons say it is not the only change as the brewery steps up its bid to see its products go nationwide.

It has announced a new range of cask brands, which bosses launched after extensive trials lasting for six months.

Director and general manager Chris Soley said: “The next few months will see some exciting new changes given the work on the corporate brand identity and new brand portfolio.

“2015 will see Camerons celebrate 150 years in business. Our plan is to see Camerons brands dominate our North-East heartland area, but also see our products available to suppliers and customers nationwide.”

Officials say the brewery, which currently employs just over 100 people, would have to recruit more staff if its plans for considerable growth in contract brewing pay dividends, although it is too early to say how many new jobs would be created.

In the meantime, two new products have been launched.

Head brewer Martin Dutoy said: “Gold Bullion 4.3% and IPA 3.8% will sit alongside our Strongarm brand. Additionally we have a supply in agreement in place to brew and distribute Castle Eden Ale which will give Camerons a portfolio of four permanent cask ale brands.”

He added: “We have spent the last six months trialling a range of new beers using new hop and malt varieties to achieve two fantastic new cask ales.”

Mr Soley added: “We are delighted to announce the creation of a new Camerons identity and range of cask ale brands. We feel the new imagery is clean and modern while still maintaining the history and heritage of the brewery.

“The two new beers we have developed in Gold Bullion and IPA have been created for the modern pallet of today’s cask ale drinkers and we are extremely delighted with the brews Martin and his team have created.

“We have already achieved guest ale and permanent listings on both a local and national level and these two new cask beers will sit alongside the breweries flagship ale Strongarm as well as the reintroduction of a County Durham favourite Castle Eden Ale.”