THE usefulness of the internet and other social media has been outlined to guests at a business forum.
Hartlepool Business Forum held its last meeting of 2011 at Hartlepool College of Further Education with Pascal Fintoni from the Centre for E-Business addressing more than 80 delegates on a topic called Social Media Revealed.
Pascal explained how to research, plan and design marketing campaigns by using social media marketing.
The event was aimed at social media novices and anyone wanting to know how to get the best results.
Key areas covered included how to research good content to be published online, how to identify your audience and where they network on the web, and which social media platformis right for your business.
All of the monthly forum events are held at the College of Further Education.
The next monthly meeting will be held on Thursday, January 26. The topic is how to win contracts with Graham Frankland. from Hartlepool Borough Council and Elaine Wyllie, from NE Procurement Services for the NHS.
Those interested in attending should arrive by 5.15pm for the buffet with presentations from 6pm.
For more information contact Mr Megson via Hartlepool Enterprise Centre in Brougham Terrace, Hartlepool, TS24 8EY, tel (01429) 867677, fax (01429) 264304 or email email@example.com. For more details visit www.hartlepoolbusinessforum.co.uk