Price of Football survey: Hartlepool United among cheapest clubs

Scott Fenwick.
Scott Fenwick.

Pools fans enjoy among the cheapest matchday experiences in League Two, a survey has revealed.

The BBC Price of Football survey - the largest study of its type in Europe - has shown that Hartlepool’s most expensive single ticket, £20, is the joint-cheapest in the division.

The least expensive, meanwhile, is £18, which can only be bettered by seven of the other 23 clubs in the league.

It is a similar tale for season tickets, with only eight clubs offering a cheaper ticket than Pools’ £250, while the most expensive at Victoria Park, £295, is the second-cheapest in League Two.

The survey also looks at the cost of pies, teas and programmes, with Pools having the joint most expensive cup of tea on matchdays at £2.

Every programme in the league costs £3, and Pools also charge the same price for a pie, which is about the average.

When it comes to replica kit, the cost of a junior Pools shirt is £36 - only one League Two club charges more - and the price of an adult shirt is £44, with only two charging more.

Meanwhile, things are more expensive in the Premier League, but North East outfits Sunderland and Newcastle United still offer among the cheapest matchday experiences in the division.

The survey shows that Sunderland’s lowest single home ticket, £25, is the joint-fourth cheapest in the top flight, while Newcastle’s is only slightly more expensive at £27.

The most expensive match ticket at the Stadium of Light, meanwhile, costs £40, which is the third-cheapest in the entire league, compared to Newcastle’s £45, which is also among the least expensive.

The survey includes costs at 230 clubs across 13 leagues in Great Britain, and overall, it shows that the cost of watching football has dropped or remained the same over the last 12 months.

At Sunderland, there are also deals in place for tickets in the family zone of the stadium in an attempt to entice the younger generation.

The club’s chief executive, Margaret Byrne, said: “Keeping football at the Stadium of Light affordable to our fans is something that we are fully committed to.

“We wholeheartedly appreciate the sacrifice supporters make when they commit to a season card and give their backing to the team week in, week out and we want to ensure that as many of them as possible can continue to do so, which is why we have a realistic pricing structure in place.

“There have been numerous price freezes and reductions on season cards and many season cards are cheaper now than they were several years ago.

“We have also introduced special season cards such as those in our Family Zone, offering young supporters season tickets from just £25, which is vitally important as we look to introduce the next generation of supporters to Sunderland AFC.”

The survey also shows that the cost of a programme at Sunderland and Newcastle home games, £3, is the joint-least expensive in the Premier League, while the price of a pie is also among the cheapest at £3 at the Stadium of Light, and £3.20 at St James’s Park.

However, Black Cats replica shirts are among the most expensive in the league.

A junior shirt costs £44.99, according to the survey, with only Manchester United charging more, although the cost of an adult shirt, £49.99, is about the average.

At Newcastle, meanwhile, it is £36.99 for juniors and £47.99 for adults.

When it comes to backing their team over the course of the campaign, it appears Sunderland fans get a good deal compared to some of their top flight counterparts.

The cheapest season ticket at the Stadium of Light is £370, with only seats at Aston Villa, Leicester City, Manchester City and Stoke City available for less. At Newcastle, the cheapest is £475.

The most expensive, meanwhile, is £525 at Sunderland, which is beaten only by West Bromwich Albion’s £509, and at Newcastle it is £710.