Royal honour for flourishing firm

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AN electrical company is celebrating today after lifting a business award with Royal backing.

The Seaward Group has won a Queen’s Award for its specialist electrical safety testing equipment.

The Queen’s Award for Enterprise is one of the highest honours that can be bestowed on a UK-based company, and is only awarded to firms showing outstanding achievement.

But electronics manufacturer Seaward, which is based on the South West Industrial Estate in Peterlee, has been recognised in the international trade category for its success in growing its export sales for the Rigel range of electromedical testers.

They are used in hospitals and health centres to check the safety and functionality of specialist equipment including defibrillators, electrocardiograph monitors and ventilators.

The Queen’s Award has been given because of the company’s investment in overseas sales and marketing strategies which has helped to boost the international profile of its brand.

As well as Peterlee, Seaward also has a USA subsidiary in Tampa, Florida, and technical support offices in Europe.

Managing director Rod Taylor said: “We are delighted to be recognised in this way. The Queen’s Award is one of the highest accolades a company can win and a real reward for the efforts we have made to innovate and enhance electrical safety testing technology over several years.

“Export sales are increasingly important to our business and the constant challenge is to maintain a competitive edge against much larger multi-skilled groups and the lower production costs of overseas-based manufacturing operations.

“We believe in putting the international customer at the centre of everything we do.”

Mr Taylor said the Queen’s Award could be “a major marketing asset as part of our continued export drive in the years to come”.

Seaward was formed in 1982, and employs more than 150 people.