@thirteen is lucky for Rob Collier

TIME FOR A BREAK: Joan Cook of UK Steel Enterprise with Rob Collier who has started @thirteen
TIME FOR A BREAK: Joan Cook of UK Steel Enterprise with Rob Collier who has started @thirteen

A BUSINESSMAN chose his lucky number when he wanted a name for his new business venture.

Rob Collier has set up @thirteen which is the second business he has started at UK Steel Enterprise’s Innovation Centre in Hartlepool.

Rob, who set up Advanced Retail Solutions in the Innovation Centre on the Queens Meadow Business Park two years ago, decided to fill a gap and provide top quality catering at the centre which is home to more than 40 young businesses. Working in partnership with his father, Robert senior, @thirteen was started.

Rob said: “Advanced Retail Solutions has expanded massively here and we now occupy two of the largest units. We are about to add another two sales managers to our team of 11 and have a second office and distribution centre in Manchester.

“ARS is already one of the largest distributors in the UK and carries goods for many major independent wholesalers.

“We thought that if our team like great coffee and food made to order on our doorstep then other tenants would too, so we came up with @thirteen.

“We invested an initial £8,000 on equipment to provide the best range of quality food and drink that we could.”

Rob chose his lucky number thirteen because both his parents were born on the 13th of the month. Rob and his wife Danielle, currently on maternity leave from the business with their second baby, live at number 13 and now the family @thirteen business is continuing the lucky trend.

Joan Cook of UK Steel Enterprise said: “We were very pleased when Rob, who has already grown his distribution business very successfully from our Innovation Centre, suggested @thirteen. Everyone loves the welcoming smell of fresh coffee and the made-to-order menu, including the UKSE team running the Centre”.