IT’S lights, camera, action for a town businessman who played his part in a brand new prime-time television advert.
For the next four weeks, Darren Hornsey is going to have to get used to watching himself on the TV.
The 43-year old is one of a handful of people selected to be part of a commercial advertising a group of independent electrical retailers.
The advert was broadcast for the very first time to an estimated nine million viewers on Monday evening during the break in Coronation Street – but Darren missed it.
However, the dad-of-three admitted that his phone and Facebook page were buzzing for hours afterwards with messages from people who had caught it.
Darren, who runs Leonards Electricals, based in Charles Dicken’s DIY shop, in Tower Street, Hartlepool, received a call last month asking him whether he would be interested in taking part in the commercial.
He jumped at the opportunity and before he knew it, was in front of a camera and a crowd of onlookers.
Darren, who lives in the West Park area of Hartlepool, told the Mail: “It was a great experience doing the filming.
“I am actually only in shot for around three or four seconds, but the filming took about four hours.
“I really enjoyed the day though. I pulled up and there was about 30 people there and they were all there to film me, I couldn’t believe it.”
Darren’s electrical business, which has stores throughout the region, is one of more than 700 in the country which are part of the Euronics electrical group.
But he was one of the select few chosen to be part of the advert.
In the commercial, Darren is seen walking out of a store pushing a washing machine on a trolley.
He added: “What the advert is trying to show is that there are family-run electrical businesses.
“It was such good fun being part of it.
“I was in London earlier this week so I didn’t get a chance to see it the first time. But I had about 50 text messages on my phone and my Facebook page was going mad.
“My children were straight on the phone to me as well.
“Obviously my mates have had their say as well.
“I had never done anything like this before now, but I would love to do it again.”