Creative mum and business partner design a colourful future

Designers Emma Jameson and Tom Moore have launched The Jam Tart to showcase their new range to design conscious parents everywhere.

Designer Emma, of Little Thorpe near Peterlee, came up with her typographical designs following the birth of her daughter Orla, who is now two.

She said: “We launched The Jam Tart to create colourful, engaging spaces for children to play, grow and thrive in.

“I wanted to create something that would engage my daughter, Orla and help to provide a sensory link throughout our family spaces.

“We like to think that our designs would feel equally at home in a nursery, living room or family snug.”

Personalised prints, wall stickers, colouring books and banner kits are capturing the attention of stockists and buyers across the UK and overseas.

Emma is no stranger to product design having illustrated cards, clothing and giftware ranges for high-street retailers.

Her illustrations and designs have appeared on Channel 4’s Grand Designs and adorn The National Centre for Children’s Books, in Newcastle.

Co-founder Tom, of Cleadon, is responsible for creative media. He has developed award-winning educational software and continues to work with galleries and schools.

Emma added: “The Jam Tart is our guilty pleasure. We share our love of good design with design conscious parents and their little ones.

“We aim to make little (and big) people smile!”