Health experts have said that cars should be stopped from idling near schools in a bid to cut pollution.
Public Health England (PHE) will call for a range of new measures to be introduced in a new report.
As well as stopping cars near schools gates, these will include priority parking for electric cars, promoting car pool lanes and the introduction of congestion charges.
Speaking on BBC Radio 4's Today programme, Professor Paul Cosford, director for health protection and medical director of PHE, said: "I'm a doctor, I see a figure of 35,000 to 40,000 people each year dying as a result of the harm that is caused by air pollution.
"And what I also see is that the technologies are available, the things that we need to do we know about, so this is a matter of how we take this issue as seriously as we need to and how we move the technologies and the planning and all of that into reality so we actually deal with this problem for us and for future generations."
Asked about a proposal to ban cars from the school run, he said: "I do think that if we consider this to be an issue of future generations, for our children, let's have a generation of children brought up free from the scourge and the harms of air pollution.
"And that does then take you to 'What can we do about making sure schools are at least as clean as possible?'
"We should stop idling outside schools, we should make sure that children can walk or cycle to school, and we should make sure that schools work with their parents about how they can do their best for this."
Calling for a culture change, he said: "If we were having a conversation about 30,000 people dying each year because of a polluted water supply, I think we would have a very different conversation. It would be about 'What do we need to do now and how quickly can we do it?'."