A fashion chain is coming to Hartlepool and creating 12 new jobs.
PEP&CO has chosen the town as one of the first places where it will open a store.
The town is being included in a massive plan by the company to bring shops to towns across the UK this year.
The Hartlepool boost will see PEP&CO move into a unit at the Middleton Grange Shopping Centre as part of ambitious plans by the fashion chain to create more than 500 jobs across England, Wales and Scotland by the end of August.
And the search for workers for the Hartlepool branch is already under way.
The store is now recruiting local people for 12 jobs including the positions of store manager and sales associate positions.
The family fashion chain, which was established by former Asda chief executive Andy Bond, also confirmed other locations which were set to be the first to have a PEP&CO on their high street.
In the space of just eight weeks, PEP&CO will open 50 stores. The first will be in Kettering at the beginning of July, followed closely by openings across England, Scotland and Wales.
Mr Bond said: “My ambition is that PEP&CO will be the first true town centre fashion value store in Hartlepool, able to build on the example of new value food and general merchandise retailers.”
PEP&CO’s managing director Adrian Mountford today welcomed confirmation of the jobs and location plans.
He said: “I’m excited to be bringing PEP&CO here to Hartlepool.
“And because we’ll be offering amazing value on family fashion, I know we’ll play our part in helping the town centre thrive”.