Fly flag for Fairtrade

Sainsbury staff members  Les Blackett and Vicky Docherty with some  Fairtrade goods
Sainsbury staff members Les Blackett and Vicky Docherty with some Fairtrade goods

YOUNGSTERS will be attempting to break a world record as they team up with supermarket staff to try and make a difference to the lives of people in the developing world.

Sainsbury’s, in Middle Warren, Hartlepool, is supporting the Show off your bunting challenge.

The challenge aims to get children from local schools using their creative skills to design their own bunting.

The campaign has been set up to support Fairtrade.

Schools who register will use Fairtrade cotton bunting, on which they can paint, draw or sew to show what Fairtrade means to them.

At the end of Fairtrade fortnight, which takes place from February 28 until March 13, the schools will then send all of their customised triangles back to the Fairtrade Foundation.

They will then sew the bunting together in the hope that it breaks the world record.

The current best stands at 2,696 metres but the Fairtrade Foundation is hoping for a bunting which measures 4,350 metres – more than two and a half miles long.

Katie Lisle, the PR ambassador at the Middle Warren store, said: “This is a great way of highlighting the importance of supporting Fairtrade to the younger generation.

“We hope the kids take away some fun learnings from the event.”

Les Blackett, manager of the store, added: “We’re really looking forward to making Fairtrade Fortnight bigger and better this year.

“We hope to highlight to the community the benefits that supporting Fairtrade brings to developing countries.

“We hope that after the fortnight, even more customers from Hartlepool will support Fairtrade.”

Ben Speed, business development manager at the Fairtrade Foundation, said: “This is a really fun activity to get school children, from both primary and secondary schools, to show off the Fairtrade label as well as to help raise awareness of Fairtrade cotton, which helps protect the livelihood of cotton farmers in West Africa and India.”